Développer et Implémenter un projet

Développer et Implémenter un projet

Nous contribuons à la performance de grandes sociétés commerciales du monde entier : Optimiser l'existant afin d'améliorer l'efficacité et redéfinir les pratiques (Organisations, Processus, Comportements) afin de réaliser un véritable saut de performance.
Notre vision

Notre vision

Etre le global expert dans la vente et le management de la vente
Notre mission

Notre mission

Nous vous aidons à implémenter vos stratégies et obtenir ainsi "Powerful Sales Results"
La Vente dans le 3ème millénaire

La Vente dans le 3ème millénaire

Quel est le rôle du vendeur dans le futur ?
Notre offre

Notre offre

Consultez notre offre de formations, de coachings, workshops etc. N'hésitez pas à nous consulter pour les évaluations de compétences, pour implémenter une nouvelle stratégie commerciale etc.
70% of the buying journey happens online - Yes or no?

70% of the buying journey happens online - Yes or no?

Mercuri International Benelux Survey Achateur-Vendeur. Résumé des résultats (en NL) sous "Actualités"
Sales Awards

Sales Awards

Depuis plusieurs années, Mercuri International a été sélectionnée et certifiée par différentes organisations de formation commerciale au niveau mondial.

Taking Sales to a Higher Level

6 Battlefields - Repress the competition
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6 Battlefields - Repress the competition

A powerful methodology

Most companies nowadays are established in mature markets, where it is primarily important to consistently repress the competition. In this respect, the (potential) customer usually has a positive attitude towards his current partner. It is thus essential to change this mind-set.

However, the traditional SWOT analysis, positionings and value propositions created by the marketing division do not help out anymore. They focus on the overall market rather than on the competitor, and are often too pithy/optimistic and so, further support the customer’s perception that ultimately, all suppliers are comparable.

Yet, when looking closely, the profiles of the competitors show very different strengths and weaknesses. Strengths and weaknesses the sales departments must be prepared for.

They need  a master plan which clearly points out on which battlefields the confrontation with the competition has to be conducted in order to generate growth for their own company. Top performing organi­sations consistently recognise their key accounts.

This is where the “Six Battlefields” concept, developed by Mercuri International, provides solutions. It identifies Six Battlefields in which you have to measure yourself with the competition in order to convince the customer. Each Battlefield requires a specific approach strategy that successfully differentiates us from the competitor and gets the customer out of his “all the same lethargy”.


Result of the workshop

After the workshop, your salespeople will be able to create a positive mindset at the customer or prospect towards your product or service offer, even when he or she had a strong preference for your competitor.

The result of the workshop is directly applicable to all (ongoing) sales activities such as: the recovery of the customer, more sales with existing customers and winning new customers.

Optimum efficiency is achieved when  a sales campaign is organized, directly following "The Six Battlefields workshop".


Beat the competition in 5 Steps

  1. Determine the competitive field wherein the impact is determined by the accuracy of the analysis. This intake is done with the (sales) management.
  2. Answering an online questionnaire to determine what, according to your sales team and management, are the sales situations of 'today' and 'tomorrow'.
  3. Preparation  of ‘The Six Battlefields workshop’  with (sales)management.
  4. A two-day ‘The Six Battlefield workshop’ with the entire sales organization.  Marketing and product management can join.
  5. Implementation,  follow-up and coaching  of the sales campaign.

To download this as a pdf click here or on the file at the right for the Dutch version.